Sports Illustrated

Looking through the four different websites, there are dozens of very well-done after effects videos to be seen. Some of them consist of effect after effect, leaving the viewer to wonder “how did they do that?” Others are very simple and self-explanatory, but still very powerful. My first attempt at creating an after effects video will be done without using any video at all. I am planning on using only still images so I decided to analyze the video created for Sports Illustrated by Trollback and Company.

This video is called joy and it was created as a commercial. Being that it represents a magazine, it only makes sense that still-frame images were used instead of video footage. All of the images are of very high quality and the first word that comes to mind when you see each one is JOY. That great feeling of accomplishment and ecstasy that comes with winning the big game. The video is extremely simple. The camera jump-cuts from picture to picture. For some pictures, the camera zooms in or out, or pans left and right to create the illusion of movement. At the very end, there are effects applied to make the final picture look like a magazine being flipped through. Overall, the video is extremely simple. The power comes from the quality of the images and how well they all tie together. As a finished work, it definitely says, JOY.